93.5 SFM Kalaa Awards

Bangalore, Saturday – January 24, 2009: For the first time ever in the history of Indian Radio, Sun Network promoted FM venture KAL Radio Limited, 93.5 SFM Karnataka hosted the Kalaa Awards 2008, felicitating the favourite from the Kannada film’s music industry on 24 January 2009 in Bangalore. This has been the first of a kind initiative from a private FM radio channel to honour film music industry.

The ceremony started with a minutes mourning for the demised Raju Ananthaswamy. Keeping in mind the Central Governments announcement of January 24th being National Girl Child Day the first award of the evening was awarded to the favourite female singer.

Daya Devaiah, Station Head (Karnataka) said “This is one of many such achievements for SFM Karnataka. It is a privilege for us to host this first of a kind event where we felicitate the music icons of the Kannada film industry. With the continued support of the media and the industry we look forward to an exciting year ahead”.

The star lit evening witnessed all the starlets of Kannada film music industry. The awards had no nominations what so ever and listeners had freedom to choose the winners in five different categories; Favourite Male and Female Singer, Lyricist, Song and Music Director. Ramesh and Bhavya the listeners who had sent in maximum number of messages got the opportunity to felicitate the favourite male and female singer of the Year award on the occasion. Other lucky listeners walked away with cool prizes and goody bags. The day opened with Best Female Singer award to mark the National Girl Child Day announced by the Govt. of India starting this year.

Kalaa Awards: All the promos for Kalaa Awards had requested the listeners to vote for their favourites in the five categories by sending in SMSs. The process of voting happened for about 40 days till 22nd January, 2009. Thousands of valid SMSs and calls from Bangalore, Mangalore, Mysore and Gulbarga were tabulated to declare winners. Votes were for newest entrants and to the veterans which provided equal opportunity to all in the industry. The maximum votes were the deciding factor of Kalaa Awards.

93.5 SFM will host a special program on radio by playing select songs of the winner’s and their live interviews on air. Listeners are requested to tune into 93.5 SFM to get exclusive bites of the winners and their victory speech.
Partners:

TV Partner: Udaya TV

Hospitality Partner: Pai Group of Hotels

Online Partners: RadioAndMusic.com

Interactivity Partner: WiFi & Ashwini Entertainment

93.5 SFM KALAA AWARDS PHOTO GALLERY