A journey that began with anxiety, hopes, fear and a lot of hard work and effort has finally paid off. The journey has lasted and crossed many hurdles and achieved worthy milestones. The caravan has come a long way and is definitely one that can be cherished and remembered for long time to come.
The Kannada film industry that took birth in the year 1934 with the release of the first Kannada talky, Sati Sulochana, has crossed the 75 years milestone, 75 years of hard work, struggle and achievements. The industry has seen, faced and overcome hardships and set examples that have set standards which are even followed by other movie industries.
The Kannada film industry has been blessed and graced by extraordinary talents and stars like B.R. Pantulu, G.V.Iyer, Gubbi Veeranna, Balakrishna, Puttanna Kanagal, Kashinath, Upendra, Sunil Kumar Desai. Over the last few decades, we have seen stars like Dr.Vishnuvardhan, Ambarish, Shivarajkumar, Jayamala, Aarathi, Bharathi, Manjula, Ravichandran, Shankar Nag, Anant Nag, Girish Karnad, Girish Kasaravalli, M.P. Shankar, Vajramuni, Upendra, Sudeep, Ramya, Vijay, Sharmila Mandre, Rakshita, Anu Prabhakar, Malashri, Prema, Ramesh Arvind, Suhasini, Soundarya, Shruti, Pooja Gandhi, Puneet Rajkumar, Shivaraj Kumar, and Ganesh. The list just goes on and on. 
Music directors who have made their mark in Kannada films include R. Ratna, M. Venkata Swamy, M. Ranga Rao, G. K. Venkatesh, Ilaiyaraaja, Vijaya Bhaskar, the duo Rajan-Nagendra, Upendra Kumar, Sathyam, C. Aswath, Hamsalekha, Gurukiran, T.G. Lingappa, Mano Murthy and Rajesh Ramnath.Lyrics of Kannada film songs have been penned by Chi. Udayashankar, R.N. Jayagopal, Hamsalekha, and Doddarange Gowda, Kaviraj among others.
Playback singers in Kannada films include Dr. K.J. Yesudas, P.B. Sreenivas, S. P. Balasubrahmanyam, Rajesh Krishnan, Udit Narayan, Sonu Nigam, Raghu Dixit, Kunal Ganjawala, Shreya Ghosal, Sunidhi Chauhan, B.R. Chaya, Pallavi, Nandita, S. Janaki and P. Susheela and the evergreen Dr.Rajkumar, who has sung hundreds of very melodious songs in those movies where he himself has starred as the hero.
Playback singers in Kannada films include Dr. K.J. Yesudas, P.B. Sreenivas, S. P. Balasubrahmanyam, Rajesh Krishnan, Udit Narayan, Sonu Nigam, Raghu Dixit, Kunal Ganjawala, Shreya Ghosal, Sunidhi Chauhan, B.R. Chaya, Pallavi, Nandita, S. Janaki and P. Susheela and the evergreen Dr.Rajkumar, who has sung hundreds of very melodious songs in those movies where he himself has starred as the hero.
The industry today is thriving and producing landmark films that leave a lasting impression in times of tough competition and hardships. The Kannada film industry or Sandalwood as it is known is among the topmost film industries in India today. New faces, talents and stars are gracing the industry and leaving unforgettable memories. Stars from across different languages and film industries find pride and happiness working with the people in Karnataka. The industry is setting standards and leaving footprints that are being followed and will be cherished for ages to come.
SFM in Kannada Film Industry
The story of Superhits 93.5 SFM is not very different from that of the Kannada film industry. The largest and most popular radio network today started with a lot of apprehension and anxiety only to gain all the popularity it enjoys today. The uniqueness of the network lies in its small team with big dreams. We started as the first and only network to play Kannada songs. This not only gave us the much required impetus but also gave the listeners what they had in mind, freshness, uniqueness and of course non-stop access to Kannada songs which they were not used to. This was the fact that was unique to SFM and the Kannada film industry.
We came to be recognized as the station that was tailor made for the Kannada film industry. Karnatakada Athi Dodda Radio network caters to the taste, choice and preferences of the people of Karnataka.
We came to be recognized as the station that was tailor made for the Kannada film industry. Karnatakada Athi Dodda Radio network caters to the taste, choice and preferences of the people of Karnataka.
We promote the Kannada films through our movie tie-ups and special OBs on the day of release. This is a unique trend that was set by SFM that is being followed by others. After all, are we not known to set standards that others follow?
Movie Tie-Ups
SFM has come up with a very special way of promoting movies – movie tie-ups.
· We play the hit song of the movie up to 15 times a day.
· We conduct special contests and give away great prizes.
· The voice bits of the star cast is played before a particular song giving trivia and interesting insights into the movie.
· We play the hit song of the movie up to 15 times a day.
· We conduct special contests and give away great prizes.
· The voice bits of the star cast is played before a particular song giving trivia and interesting insights into the movie.
The industry has welcomed this gesture of ours wholeheartedly and the proof for this is the number of tie-ups we have had. The numbers and notable movie tie-ups we have had speak for themselves.
Maadesha contest gave people a chance to get their hands on the costumes worn by Shivraj Kumar.
Maadesha contest gave people a chance to get their hands on the costumes worn by Shivraj Kumar.
The people who participated in Taj Mahal contest had a golden chance to dine with the star cast which included Pooja Gandhi and Ajay Rao.
To mention a few hit and popular movies we have promoted are Maadesha, Duniya, Mungaru Male, Buddivanta, Nanda loves Nanditha, Shivamani, Tajmahal, Mast Maja Maadi, Patre loves Padma, Savi Savi Nenapu, Slum Bala, Nannusire and the color version of Satya Harishchandra.
The movie tie-up has become so popular that more movies are eager to get themselves promoted by us. Our doors are wide open for them. The respect and gratitude is mutual and we take great pleasure in these promotions.
To mention a few hit and popular movies we have promoted are Maadesha, Duniya, Mungaru Male, Buddivanta, Nanda loves Nanditha, Shivamani, Tajmahal, Mast Maja Maadi, Patre loves Padma, Savi Savi Nenapu, Slum Bala, Nannusire and the color version of Satya Harishchandra.
The movie tie-up has become so popular that more movies are eager to get themselves promoted by us. Our doors are wide open for them. The respect and gratitude is mutual and we take great pleasure in these promotions.
Satya Harishchandra
On April 24, 2008, the much awaited colour version of the Kannada classic ‘Satya Harishchandra’ starring Kannada matinee idol Dr.Rajkumar was released. Incidentally, April 24 is the birth day of the veteran actor Dr.Rajkumar.
For the first time in the history of South Indian cinema, a black and white movie was being colorized. 1965 classic, ‘Satya Harishchandra’ set new standards in the Kannada film industry. Almost every time this film got released in Bangalore, it went on to run for over 100 days. The film cast was impressive with some of the finest actors in the industry giving exemplary performances. The roles which are still remembered by the fans are – King of Ayodhya, Harishchandra (Dr.Rajkumar), Maharshi Vishwamitra (Uday Kumar), Nakshatrika (Narasimharaaju), Veerabaahu( MP Shankar). The songs of the movie are evergreen and still popular among the masses even to this day.
For the first time in the history of South Indian cinema, a black and white movie was being colorized. 1965 classic, ‘Satya Harishchandra’ set new standards in the Kannada film industry. Almost every time this film got released in Bangalore, it went on to run for over 100 days. The film cast was impressive with some of the finest actors in the industry giving exemplary performances. The roles which are still remembered by the fans are – King of Ayodhya, Harishchandra (Dr.Rajkumar), Maharshi Vishwamitra (Uday Kumar), Nakshatrika (Narasimharaaju), Veerabaahu( MP Shankar). The songs of the movie are evergreen and still popular among the masses even to this day.
SFM took immense pride and happiness in being associated with the re-release of the colour version of this magnanimous movie that had created history and went on to create history once again. SFM was the official radio partner for this movie and more than pride and happiness, it was a matter of respect and trust for us to be associated with a project of this stature.
75 years and SFM
Learning is a process and not a destination. Well, this is what we have learned from our mentors, the Kannada Film Industry. Having come a long way, the industry is still young at heart and continues to experiment with new techniques and methods. This has in fact given a new dimension to the entire industry. It is hard to believe that the Kannada film industry has covered a journey of 75 years. It is a journey that has taught us many things, has corrected us at many junctures and has made us aware of our strengths and capabilities. This occasion definitely calls for celebrations of big magnitude. The stage is all set and we are ready for the celebration.
The first thought that came into almost everybody’s mind was the kind of promotion an activity of this magnitude would need. We were extremely happy to hear that the Kannada Film Industry took a very apt decision at this juncture. They chose Superhits 93.5 SFM as the official radio partners for the celebrations. Happy and proud at the same time, we have taken utmost care and concern to promote this gala which in itself is nothing less than a milestone.
The SFM team has come up with great plans and strategies for the same. We have planned special promos, contests and events.
Dialogue Durbar – one of the very innovative ideas that SFM has come up with for Amruthamahotsava. To remind people some of the famous dialogues from the movies, we will be playing landmark dialogues from different movies cut and edited exactly the way people want to hear them.
75 years and SFM
Learning is a process and not a destination. Well, this is what we have learned from our mentors, the Kannada Film Industry. Having come a long way, the industry is still young at heart and continues to experiment with new techniques and methods. This has in fact given a new dimension to the entire industry. It is hard to believe that the Kannada film industry has covered a journey of 75 years. It is a journey that has taught us many things, has corrected us at many junctures and has made us aware of our strengths and capabilities. This occasion definitely calls for celebrations of big magnitude. The stage is all set and we are ready for the celebration.
The first thought that came into almost everybody’s mind was the kind of promotion an activity of this magnitude would need. We were extremely happy to hear that the Kannada Film Industry took a very apt decision at this juncture. They chose Superhits 93.5 SFM as the official radio partners for the celebrations. Happy and proud at the same time, we have taken utmost care and concern to promote this gala which in itself is nothing less than a milestone.
The SFM team has come up with great plans and strategies for the same. We have planned special promos, contests and events.
Dialogue Durbar – one of the very innovative ideas that SFM has come up with for Amruthamahotsava. To remind people some of the famous dialogues from the movies, we will be playing landmark dialogues from different movies cut and edited exactly the way people want to hear them.
Retro Ratri, our tailor made show that takes keen interest in the history of Kannada films is in the spotlight. We have lined up 75 famous personalities for 25 days. We will be talking about their life and film career throughout the show. We will be speaking about known and unknown facets regarding their life.
Shows between Youngadiga and Retro Ratri will catch the limelight with Minugu Taare contest. The listeners will be asked to guess the voice of a celebrity that will be played on-air.
Our shows Aadi Mast maja Maadi, Oota Aytha and Popcorn will be conducting special quiz contests for the cel;ebrations.
Our shows Aadi Mast maja Maadi, Oota Aytha and Popcorn will be conducting special quiz contests for the cel;ebrations.
Mast Mayuri, the show between 1 and 2 in the afternoon will have a special quiz aptly titled Amruthamahotsava contest.
It is indeed a matter of great pride for everyone who is associated with the Kannada Film Industry, SFM and above all, Karnataka.
1 comment:
Well it was great event. Good Luck..
Jai Ho SFM!!
- RJ Viveka
Mysooru
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