Sunday, April 26, 2009

EARTH DAY

There is always much ado and hoopla that is created by everybody when conservation of nature is in question. But, Superhits 93.5 SFM decided to take the whole issue a step further. We, with support from Reva Electric Car Company, Energy Brigade and Wipro, initiated a process that will definitely have long lasting effects and will leave lasting impressions in the minds of people and force them to think before they do anything that will have adverse effect on the environment.

The dawn of April 22nd brought a whole new dimension to the SFM office. It was time for action and not just mere words. The whole SFM team sprung into action and took the event forward with energy and enthusiasm.

To begin with, we had Energy Brigade volunteers in our studios to talk and enlighten our listeners about the various way in which people can conserve energy and adopt various methods to help protect environment. They encouraged use of public transport, replacing the normal incandescent bulbs with CFLs and also promoted using public transport. Listeners called and interacted with the volunteers and cleared all their doubts regarding various environment related issues.

Reva Electric Car Company came forward to have a tie up with us to promote this noble cause. Reva Electric cars are pollution free and run on electric charge. We thought this was a great reason to promote them. Our RJs went around the city in Reva Cars giving details regarding the car and how using it would reduce carbon dioxide emissions and contribute to a cleaner and greener environment. We also ran contest in our shows to promote Reva Electric Car. Listeners had to spot the cars with the stickers E.A.R.T.H and message us the location to win test drive and goody bags from Reva Electric Car Company.

The use of public transport has always been an issue that has been sidelined. We took up this cause. Our RJs along with our outdoor jock Manish and noted environmentalist Suresh Heblikar travelled in BMTC buses and asked people to do the same. The response was overwhelming as more and more people joined our team in the eco-friendly buses.

Noted environmentalist and Kannada Matinee idol Suresh Heblikar was in our studios to share his views on the issue. He has taken keen interest in planting trees in Bangalore and has been promoting the same for a very long time now. His efforts are definitely worth recognition and appreciation. We salute his noble endeavour.
Wipro Technologies is one institute that has taken keen interest in environment related activities. So, we at SFM definitely had to have a tie up with them to promote a cleaner earth. Wipro organized four day long activity in their campus and on the final day our RJs drove to their campus in Reva Electric Cars and interacted with the employees for nearly two hours and shared valuable information and gave suggestion and ideas for a cleaner atmosphere.

We realized the social responsibility that rests upon us and we did our bit to conserve and preserve Earth. Various initiatives and actions will definitely have impact on our listeners. We hope that our efforts will not go in vain and together with our listeners we shall gift the next generation a cleaner and greener Earth.

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