“Arogyave Bhagya” or “health is wealth” said our ancestors. Health shows the sole existence of Human race although most people do not concentrate on their health because they may not have the time from their busy lifestyles. Superhits 93.5 SFM took a responsible initiative to reach out to all its listeners in Karnataka with a weeklong celebrations starting from April 6.
Ideas to host various activities were executed leisurely throughout the week. Two Doctors from Apollo Hospital were interviewed everyday. Expert advice was aired for all the listeners who called back to interact with the doctors and seek health tips. The response for these interviews was overwhelming. Fitness gurus, Dieticians, Yoga teachers, choreographer from all over the city were invited to celebrate and speak to the people of Bengaluru about Health and fitness.
Our OB jock Manish visited Joggers Park in various locations across the city, interacting with the listeners on – air about the importance of Jogging everyday. These events were conducted in association with Apollo Hospital, Bannerghatta road and many vouchers for a health check up were given away for the winners of contests held at Superhits 93.5 SFM throughout the week. Residents’ queries at Mantri Elite were answered live on air.
Dr. Chitra,Gynaecologist, Dr. Chandramouli from the orthopedics department, Dr. Sathyaki,Cardiac surgeon, Dr. Ramachandra, a Nephrologist and many more respectable doctors made their gracious presence over the week at our studios. Well known choreographer Crazy Kiran who teaches dance all over Bangalore visited our studio to say much more than Namaskara Bengaluru with Deepa.
Each show was flooded with callers who kept trying our lines till they got through to the show. During the shows, people were repeatedly told to call into our studio at 41237935 to clarify their queries with the Doctors on air. “The callers’ interaction has been phenomenal. It was a superhit campaign and the message of health and well being was conveyed to the listeners and we look forward to do many more campaigns like these as we create awareness among the people” says Daya, Cluster head of Superhits 93.5 SFM Karnataka.
The Doctors have enjoyed the experience of going on air and reaching out to the listeners personally. They were glad to receive a huge response and to know that people of Bengaluru are aware and greatly concerned about health and well being. The experts were eager to share their knowledge with our bengalurians. They also listened to the I for India campaign being aired and volunteered to participate and expressed their views about the upcoming elections.
The shows followed a smooth schedule. “An apple a day keeps the doctor away” is an old saying that is told mainly to children every now and then. Keeping children and their fragile health in mind, an OB activity was organized at Mantri Elite apartments, Bannerghatta road. Children flocked around and participated in the lively events and games that were designed as part of the Health week special. Gifts healthy in size are part of any celebrations, so was it in this event also!!!
PICTURE GALLERY
Doctors and Specialists with 93.5 SFM RJs 
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