EARTH DAY

There is always much ado and hoopla that is created by everybody when conservation of nature is in question. But, Superhits 93.5 SFM decided to take the whole issue a step further. We, with support from Reva Electric Car Company, Energy Brigade and Wipro, initiated a process that will definitely have long lasting effects and will leave lasting impressions in the minds of people and force them to think before they do anything that will have adverse effect on the environment.

The dawn of April 22nd brought a whole new dimension to the SFM office. It was time for action and not just mere words. The whole SFM team sprung into action and took the event forward with energy and enthusiasm.

To begin with, we had Energy Brigade volunteers in our studios to talk and enlighten our listeners about the various way in which people can conserve energy and adopt various methods to help protect environment. They encouraged use of public transport, replacing the normal incandescent bulbs with CFLs and also promoted using public transport. Listeners called and interacted with the volunteers and cleared all their doubts regarding various environment related issues.

Reva Electric Car Company came forward to have a tie up with us to promote this noble cause. Reva Electric cars are pollution free and run on electric charge. We thought this was a great reason to promote them. Our RJs went around the city in Reva Cars giving details regarding the car and how using it would reduce carbon dioxide emissions and contribute to a cleaner and greener environment. We also ran contest in our shows to promote Reva Electric Car. Listeners had to spot the cars with the stickers E.A.R.T.H and message us the location to win test drive and goody bags from Reva Electric Car Company.

The use of public transport has always been an issue that has been sidelined. We took up this cause. Our RJs along with our outdoor jock Manish and noted environmentalist Suresh Heblikar travelled in BMTC buses and asked people to do the same. The response was overwhelming as more and more people joined our team in the eco-friendly buses.

Noted environmentalist and Kannada Matinee idol Suresh Heblikar was in our studios to share his views on the issue. He has taken keen interest in planting trees in Bangalore and has been promoting the same for a very long time now. His efforts are definitely worth recognition and appreciation. We salute his noble endeavour.
Wipro Technologies is one institute that has taken keen interest in environment related activities. So, we at SFM definitely had to have a tie up with them to promote a cleaner earth. Wipro organized four day long activity in their campus and on the final day our RJs drove to their campus in Reva Electric Cars and interacted with the employees for nearly two hours and shared valuable information and gave suggestion and ideas for a cleaner atmosphere.

We realized the social responsibility that rests upon us and we did our bit to conserve and preserve Earth. Various initiatives and actions will definitely have impact on our listeners. We hope that our efforts will not go in vain and together with our listeners we shall gift the next generation a cleaner and greener Earth.

RJ SRINI

Just 24 and this lad already has 15 years of experience in dancing. With more than 200 shows to his credit, which includes Kannada Filmfare award function which saw all the sandalwood celebrities, Srinivas AKA Srini breathes dance. He also has the unique credit of having danced with a few Bollywood celebs like Yana Gupta and Koena Mitra. He also heads a dance troupe DANSKIN. Best Male Dancer, Best Freestyle Dance Troupe, Best Choreographer are just a few awards this talented dancer has to his credit.

Dancing apart, he has travelled throughout India handling events as an Event Manager which brings out his contribution as a team player. This multi-faceted guy has more to him than meets the eye. He has directed plays during his college days, and has also worked on screenplay and dialogues for many movies. He never fails to impress and please anyone with his words. One of the senior most RJs at SFM-Bangalore, Srini has a Bachelor of Science degree and he uses it more to understand the science of smiles. He has enough links in the sandalwood industry to be the liaison for 93.5 SFM. Efficient, smart and energetic, Blade Raja the show he handles in morning prime time (10 to 12) has refused to move down the popularity charts.

Dynamism and enthusiasm personified, this guy has all that it takes to woo anybody with just his smile. Ever enthusiastic and energetic, it is hard for SFM to imagine a day without this guy. Creative in mind and the right attitude coupled with the eagerness to get things done, this guy is the perfect choice for not just getting things done but ensuring things to be done in the right way at the right time.

Do get in touch with Blade Raja Srini call 41237935 between 10:00 to 12:00 from Monday to Saturday. Or leave a comment on this article, Blade Raja Srini will get in touch with you.

CONTESTS IN THE MONTH OF APRIL, 2009

AKSHAYA THRITHIYA

This Akshaya Thrithiya, Superhits 93.5 SFM had a pot of gold coins to offer to its listeners throughout the week preceeding the Big Day on 27Apr09. Each day two gold coins were given away from 0700am-1100am and 1700pm-2100pm. On Akshaya Thrithiya which was celebrated on monday, SFM listeners were lucky to be winning gold coins every hour.

JHOSSH - Kannada Film

The movie by Shivamani with lilting music and a talented cast, ran contests on Superhits 93.5 SFM. The excited winners walked away with wrist watches, CDs, wallets and pen drives, almost everday through out the contest period for 10 days.

YAGNA - Kannada Film

SFM in association with the movie Yagna gave away a Sony Cybershot 10 megapixel camera to a lucky winner of the Yagna movie contest. That is not all goody bags with smart Tees and wrist watches were given away too.

Win Sliver Coins Contest
It was raining silver from 1300pm-1600pm, literally, during the week of 13 Apr 09! Uda movie ran a contest on Mast Mayuri, Oota Ayta and Super Singer, giving away silver coins to lucky winners.

YAHOO

Youngsters had a blast this month on Youngadiga. The Yahoo Contest was all about cricket. RJ Chaitra posed interesting questions to her listeners, also giving them clues all along. The answers to her questions could be found on http://www.cricket.yahoo.com/ . Each day one lucky winner walked away with an attractive Yahoo Laptop Bag.

MINTO FRESH

“Laila na impress maadbeka? Haagidre tinni Minto Fresh”. RJ Srini conducted the Minto Fresh Contest, wherein his listeners were required to answer his questions to impress Laila. The most impressive winner won himself a Minto Fresh Goodie Bag.

HEALTH WEEK on the occasion of World Health Day

Bangalore, April 7 2009:

“Arogyave Bhagya” or “health is wealth” said our ancestors. Health shows the sole existence of Human race although most people do not concentrate on their health because they may not have the time from their busy lifestyles. Superhits 93.5 SFM took a responsible initiative to reach out to all its listeners in Karnataka with a weeklong celebrations starting from April 6.

Ideas to host various activities were executed leisurely throughout the week. Two Doctors from Apollo Hospital were interviewed everyday. Expert advice was aired for all the listeners who called back to interact with the doctors and seek health tips. The response for these interviews was overwhelming. Fitness gurus, Dieticians, Yoga teachers, choreographer from all over the city were invited to celebrate and speak to the people of Bengaluru about Health and fitness.

Our OB jock Manish visited Joggers Park in various locations across the city, interacting with the listeners on – air about the importance of Jogging everyday. These events were conducted in association with Apollo Hospital, Bannerghatta road and many vouchers for a health check up were given away for the winners of contests held at Superhits 93.5 SFM throughout the week. Residents’ queries at Mantri Elite were answered live on air.

Dr. Chitra,Gynaecologist, Dr. Chandramouli from the orthopedics department, Dr. Sathyaki,Cardiac surgeon, Dr. Ramachandra, a Nephrologist and many more respectable doctors made their gracious presence over the week at our studios. Well known choreographer Crazy Kiran who teaches dance all over Bangalore visited our studio to say much more than Namaskara Bengaluru with Deepa.

Each show was flooded with callers who kept trying our lines till they got through to the show. During the shows, people were repeatedly told to call into our studio at 41237935 to clarify their queries with the Doctors on air. “The callers’ interaction has been phenomenal. It was a superhit campaign and the message of health and well being was conveyed to the listeners and we look forward to do many more campaigns like these as we create awareness among the people” says Daya, Cluster head of Superhits 93.5 SFM Karnataka.

The Doctors have enjoyed the experience of going on air and reaching out to the listeners personally. They were glad to receive a huge response and to know that people of Bengaluru are aware and greatly concerned about health and well being. The experts were eager to share their knowledge with our bengalurians. They also listened to the I for India campaign being aired and volunteered to participate and expressed their views about the upcoming elections.

The shows followed a smooth schedule. “An apple a day keeps the doctor away” is an old saying that is told mainly to children every now and then. Keeping children and their fragile health in mind, an OB activity was organized at Mantri Elite apartments, Bannerghatta road. Children flocked around and participated in the lively events and games that were designed as part of the Health week special. Gifts healthy in size are part of any celebrations, so was it in this event also!!!

PICTURE GALLERY

Doctors and Specialists with 93.5 SFM RJs

Health and Wellness Special at Mantri Elite

April 7th being World Health Day, Superhits 93.5 SFM celebrated Health Week from April 6-11, 2009. Specialists from Apollo Hospitals- Orthopaedics, Paediatrics, Gynecology, Nephrology, Urology, Cardiology, Oncology, Neurology, ENT, Plastic and Cosmetic Surgery, Bariatrics, walked into our studios to share their expertise with Bengaluru through our RJs.
The Health Week culminated with a special Health and Wellness OB at Mantri Elite apartments on Bannerghatta road. The OB was conducted at the Tree Court of the 228 apartment’s complex. On a weekend, when most people prefer to go out with families and friends, residents of Mantri Elite stayed back to have a fun filled time SFM RJs.

Dr. Navin Rao, a Plastic and Cosmetic Surgeon, was at our studio between 6-8pm. Excited residents were eager to get their queries answered ON AIR. Having completed their exams, the kids were at their hyperactive best, singing and dancing and entertaining our jocks for a change. The elders were happy interacting with our jocks Manish, Srini and Meghana and requesting songs on air for their spouses.

PICTURE GALLERY

SFM RJs Srini, Manish, Kavitha and Meghana at Mantri Elite Apartment

Dinner with Ramesh Aravind

Dinner is routine, but SFM added flavor and spice to your dinner through the Venkata in Sankata contest. We promoted the movie Venkata in Sankata through our channel and conducted special quiz contest on air. Winners had the golden chance to dine with the superstar Ramesh Aravind with family and friends. Well, this is what we call star studded dinner with non-stop music.

Chitramala Apartment - Comedy Week Celebrations

Beginning the 1st April 2009, SFM celebrated a comedy week, which lasted till 4th April. Callers called in to tell their jokes and make SFM listeners laugh, and also a Comedy King was selected at the end of the week. Listeners had a chance to fool their friends with the help of our RJs. The comedy week terminated with a fun OB activity at Chitramala Apartments, Jayanagar. The residents of the apartments, young and the old, gathered at the community hall to have some fun with our RJs Manish and Kavitha.

Man is a social being and community living brings out the best and worst of each of them. Manish spoke to the participants of Chitramala Apartments and brought out some fun moments while asking them how well they know their neighbours, what the kids liked best about them and other such memorable moments.

Kids had a wonderful time, singing and dancing and also mimicking their neighbours and teachers, surprising even their elders (all in good humour of course!). Active kids came up to tell some jokes to the listeners of Bengaluru through SFM. There were also some wannabe RJs who enacted SFM RJs and gave out links as well. All these while winning gift hampers from Superhits 93.5 SFM.

Gulbarga RJ Hunt

SFM is known to provide it’s listeners with fresh music and also fresh voices on air. Yes, we are talking about the recently concluded RJ hunt in Gulbarga. The RJ hunt was officially sponsored by none other than the biggest mobile service provider, Airtel.

Contradictory to our expectations, the RJ hunt drew overwhelming response. Calls started pouring in right from the day it was announced on air. Callers were enthusiastic and eager to call and record their voices to get a chance to become an RJ with the most coveted radio station – SFM.

The whole RJ Hunt attracted over 300 callers from which we filtered around 150 candidates. The final interview selected 5 very promising youngsters who will be receiving training and become RJ with the largest radio station in Karnataka, SFM. Well, the RJs are definitely going to stick to our tag line – Mast Maja Maadi.

AIRCEL Launch with 93.5 SFM

The launch of Aircel network provider was a major campaign, which kept everybody on their feet for a week because we were fortunate to be the sole radio partners for Aircel launch here in Bangalore. The face of Aircel in Bangalore was Punith Raj Kumar who was interviewed live on air. Three full days were dedicated for the campaign of this launch and the event was broadcast live which involved many celebrities conveying their best wishes, including Kunal Ganjawala, Punith Raj Kumar and many more. The entire event caught limelight with the launch party that was hosted in The Leela Palace and the press conference in The Taj Westend. Three days of fun, entertainment and freshness for the people of Bangalore. Live broadcast of the colourful, high profile evening was a mesmerizing experience for the entire programming team at SFM. The post launch party was a busy day as a roadblock was organized and everything that was told and went on air spoke about Aircel. The effort and dedication to make this show a grand success was paid off well after all!!!

Everything was unique…..right from the launch campaign to the launch party. Well, Aircel and SFM said it in style, Namaskara Bengalooru.

PICTURE GALLERY

SFM RJs at AIRCEL Launch and LIVE event coverage from the venue

Ugadi Celebrations at Sobha Tulip

Superhits 93.5 SFM, your friendly neighborhood radio station never leaves a stone unturned in reaching out to you. When the whole of Bangalore is celebrating the beginning of the Kannada New Year, how does it feel to have Santa Claus visiting you with loads of gift hampers? Well, no prizes for guessing. Our RJs Manish and Deepa, played Santa visiting the homes of Sobha Tulip residents at JP Nagar, on the day of Ugadi. Excited residents were more than happy to share their experiences with our RJs and listeners.

Many families, many customs, one location- Sobha Tulip. A family celebrating Ugadi in Bangalore after 7 years; some families keeping a low profile as the kids had their exams lined up; a Maharashtrian family celebrating Gudi Padva, the Maharashtrian equivalent of our very own Ugadi; other North Indians celebrating the day with their Kannadiga neighbors, all this and much more, shared with our listeners on air from 11am to 2pm. Many South Indian families belonging to different cultural background, shared their customs and ways of celebrating this auspicious day, in the most traditional manner.

RJ Manish and Deepa, not only played Santa, but also ended up looking like one at the end of the event. Homemade sweets and savouries- holige, payasa, sheera, puliogare, chitranna, etc from different houses in the premises filled the air with festivity. Manish and Deepa made the RJs at the studios go green with envy, with the kind of gala time they were having on this festive day. Our dear listeners got to experience a cultural mélange on this festive occasion through this activity.

PICTURE GALLERY

Sobha Tulip residents interacting with 93.5 SFM's RJs Manish and Deepa

I FOR INDIA

Bangalore, 15th April, 2009
It is during the time of elections and such national events; everybody is discussing and seriously thinking about the nation’s progress. Million advertisements are aired and seen on the billboards across the country. It is the rightful duty and responsibility of every citizen of India to contribute his participation in the country’s affair. Citizens of India at Superhits 93.5SFM also had something planned for the upcoming major event. A radio campaign “I for India” was designed and aired.

In a democratic country like ours, it is important to voice out individual opinions. Every citizen must feel free to stand up for the country and express the requirements of their respective society. I, i.e. you and I must stand up for India now and whenever needed. I for India is a radio campaign drive, where everybody, can voice out their opinion and speak their heart out about the kind of leaders they would like to vote for our nation’s progression.

Voice of an IT Guy, Housewife, Students, Teachers, Senior Citizens – Every citizen of this country matter. The doctors, who had visited our studio during the health week, were impressed with our initiative and volunteered to voice their opinion on air and went straight ahead to record. People from various professions and cultural background have come together to speak in one voice through our campaign. Way to go!

Amrutha Mahotsava

75 years of Kannada film industry – a retrospection
A journey that began with anxiety, hopes, fear and a lot of hard work and effort has finally paid off. The journey has lasted and crossed many hurdles and achieved worthy milestones. The caravan has come a long way and is definitely one that can be cherished and remembered for long time to come.
The Kannada film industry that took birth in the year 1934 with the release of the first Kannada talky, Sati Sulochana, has crossed the 75 years milestone, 75 years of hard work, struggle and achievements. The industry has seen, faced and overcome hardships and set examples that have set standards which are even followed by other movie industries.
The Kannada film industry has been blessed and graced by extraordinary talents and stars like B.R. Pantulu, G.V.Iyer, Gubbi Veeranna, Balakrishna, Puttanna Kanagal, Kashinath, Upendra, Sunil Kumar Desai. Over the last few decades, we have seen stars like Dr.Vishnuvardhan, Ambarish, Shivarajkumar, Jayamala, Aarathi, Bharathi, Manjula, Ravichandran, Shankar Nag, Anant Nag, Girish Karnad, Girish Kasaravalli, M.P. Shankar, Vajramuni, Upendra, Sudeep, Ramya, Vijay, Sharmila Mandre, Rakshita, Anu Prabhakar, Malashri, Prema, Ramesh Arvind, Suhasini, Soundarya, Shruti, Pooja Gandhi, Puneet Rajkumar, Shivaraj Kumar, and Ganesh. The list just goes on and on.

Music directors who have made their mark in Kannada films include R. Ratna, M. Venkata Swamy, M. Ranga Rao, G. K. Venkatesh, Ilaiyaraaja, Vijaya Bhaskar, the duo Rajan-Nagendra, Upendra Kumar, Sathyam, C. Aswath, Hamsalekha, Gurukiran, T.G. Lingappa, Mano Murthy and Rajesh Ramnath.

Lyrics of Kannada film songs have been penned by Chi. Udayashankar, R.N. Jayagopal, Hamsalekha, and Doddarange Gowda, Kaviraj among others.
Playback singers in Kannada films include Dr. K.J. Yesudas, P.B. Sreenivas, S. P. Balasubrahmanyam, Rajesh Krishnan, Udit Narayan, Sonu Nigam, Raghu Dixit, Kunal Ganjawala, Shreya Ghosal, Sunidhi Chauhan, B.R. Chaya, Pallavi, Nandita, S. Janaki and P. Susheela and the evergreen Dr.Rajkumar, who has sung hundreds of very melodious songs in those movies where he himself has starred as the hero.

The industry today is thriving and producing landmark films that leave a lasting impression in times of tough competition and hardships. The Kannada film industry or Sandalwood as it is known is among the topmost film industries in India today. New faces, talents and stars are gracing the industry and leaving unforgettable memories. Stars from across different languages and film industries find pride and happiness working with the people in Karnataka. The industry is setting standards and leaving footprints that are being followed and will be cherished for ages to come.

SFM in Kannada Film Industry

The story of Superhits 93.5 SFM is not very different from that of the Kannada film industry. The largest and most popular radio network today started with a lot of apprehension and anxiety only to gain all the popularity it enjoys today. The uniqueness of the network lies in its small team with big dreams. We started as the first and only network to play Kannada songs. This not only gave us the much required impetus but also gave the listeners what they had in mind, freshness, uniqueness and of course non-stop access to Kannada songs which they were not used to. This was the fact that was unique to SFM and the Kannada film industry.
We came to be recognized as the station that was tailor made for the Kannada film industry. Karnatakada Athi Dodda Radio network caters to the taste, choice and preferences of the people of Karnataka.

We promote the Kannada films through our movie tie-ups and special OBs on the day of release. This is a unique trend that was set by SFM that is being followed by others. After all, are we not known to set standards that others follow?

Movie Tie-Ups

SFM has come up with a very special way of promoting movies – movie tie-ups.
· We play the hit song of the movie up to 15 times a day.
· We conduct special contests and give away great prizes.
· The voice bits of the star cast is played before a particular song giving trivia and interesting insights into the movie.

The industry has welcomed this gesture of ours wholeheartedly and the proof for this is the number of tie-ups we have had. The numbers and notable movie tie-ups we have had speak for themselves.
Maadesha contest gave people a chance to get their hands on the costumes worn by Shivraj Kumar.

The people who participated in Taj Mahal contest had a golden chance to dine with the star cast which included Pooja Gandhi and Ajay Rao.
To mention a few hit and popular movies we have promoted are Maadesha, Duniya, Mungaru Male, Buddivanta, Nanda loves Nanditha, Shivamani, Tajmahal, Mast Maja Maadi, Patre loves Padma, Savi Savi Nenapu, Slum Bala, Nannusire and the color version of Satya Harishchandra.
The movie tie-up has become so popular that more movies are eager to get themselves promoted by us. Our doors are wide open for them. The respect and gratitude is mutual and we take great pleasure in these promotions.

Satya Harishchandra

On April 24, 2008, the much awaited colour version of the Kannada classic ‘Satya Harishchandra’ starring Kannada matinee idol Dr.Rajkumar was released. Incidentally, April 24 is the birth day of the veteran actor Dr.Rajkumar.
For the first time in the history of South Indian cinema, a black and white movie was being colorized. 1965 classic, ‘Satya Harishchandra’ set new standards in the Kannada film industry. Almost every time this film got released in Bangalore, it went on to run for over 100 days. The film cast was impressive with some of the finest actors in the industry giving exemplary performances. The roles which are still remembered by the fans are – King of Ayodhya, Harishchandra (Dr.Rajkumar), Maharshi Vishwamitra (Uday Kumar), Nakshatrika (Narasimharaaju), Veerabaahu( MP Shankar). The songs of the movie are evergreen and still popular among the masses even to this day.

SFM took immense pride and happiness in being associated with the re-release of the colour version of this magnanimous movie that had created history and went on to create history once again. SFM was the official radio partner for this movie and more than pride and happiness, it was a matter of respect and trust for us to be associated with a project of this stature.

75 years and SFM
Learning is a process and not a destination. Well, this is what we have learned from our mentors, the Kannada Film Industry. Having come a long way, the industry is still young at heart and continues to experiment with new techniques and methods. This has in fact given a new dimension to the entire industry. It is hard to believe that the Kannada film industry has covered a journey of 75 years. It is a journey that has taught us many things, has corrected us at many junctures and has made us aware of our strengths and capabilities. This occasion definitely calls for celebrations of big magnitude. The stage is all set and we are ready for the celebration.
The first thought that came into almost everybody’s mind was the kind of promotion an activity of this magnitude would need. We were extremely happy to hear that the Kannada Film Industry took a very apt decision at this juncture. They chose Superhits 93.5 SFM as the official radio partners for the celebrations. Happy and proud at the same time, we have taken utmost care and concern to promote this gala which in itself is nothing less than a milestone.
The SFM team has come up with great plans and strategies for the same. We have planned special promos, contests and events.
Dialogue Durbar – one of the very innovative ideas that SFM has come up with for Amruthamahotsava. To remind people some of the famous dialogues from the movies, we will be playing landmark dialogues from different movies cut and edited exactly the way people want to hear them.

Retro Ratri, our tailor made show that takes keen interest in the history of Kannada films is in the spotlight. We have lined up 75 famous personalities for 25 days. We will be talking about their life and film career throughout the show. We will be speaking about known and unknown facets regarding their life.

Shows between Youngadiga and Retro Ratri will catch the limelight with Minugu Taare contest. The listeners will be asked to guess the voice of a celebrity that will be played on-air.
Our shows Aadi Mast maja Maadi, Oota Aytha and Popcorn will be conducting special quiz contests for the cel;ebrations.

Mast Mayuri, the show between 1 and 2 in the afternoon will have a special quiz aptly titled Amruthamahotsava contest.

It is indeed a matter of great pride for everyone who is associated with the Kannada Film Industry, SFM and above all, Karnataka.